Graphic design
communication visual art
It difficult to establish exactly in which period the profession of graphic design, in Italian
language
grafica, originates. Although graphic arts were practiced in many different periods and many different
areas of the world throughout the course of history, today the expression graphic design very often
refers
to specific communication techniques. These originated in Europe in the period around 1920 and are
based on the use of purposeful combinations of images.
Important professional figures involved in mass communication set up methods and visual languages to
communicate concepts through creative combinations of drawings, photographs, fonts, paintings, and
other signs in montages, collages, and numerous other types of representation.
The communications that were created had various purposes among which are
advertising, the construction of identities, and the realisation of social campaigns.
The diffusion channels consisted mainly on paper-like tools of communication.
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